Master Mixologist Dale DeGroff, aka King Cocktail, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the 1980's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish.
Winner of the James Beard Award for Wine & Spirits Professional and author of "The Essential Cocktail" and "The Craft of the Cocktail" (Random House). Dale DeGroff is a partner in the award-winning bar training program, Beverage Alcohol Resource and founding president of The Museum of the American Cocktail. Located in New Orleans, the museum celebrates the facinating 200 year history of the cocktail and serves as a valuable resource for aspiring mixologists.
Most recents projects: launching his new brand of PIMENTO AROMATIC BITTERS- which he developed with renowned absinthe distiller Ted Breaux.
A saloon singer at heart, Dale's been performing his one man show around the country: ON THE TOWN; A Tribute to Bars, Speaks, & Legendary Saloons! will be coming to San Antonio on January 19th, 2013.