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Master Mixologist Dale DeGroff, aka King Cocktail, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish. For a summary of DeGroff's contributions, see recent PRESS

Winner of the James Beard Award for Wine & Spirits and author of The Essential Cocktail and The Craft of the Cocktail (Random House), DeGroff's enormous influence in the bar world has spanned three decades. He is also a partner in the award-winning bar training program, Beverage Alcohol Resource (BAR) and founding president of the Museum of the American Cocktail.

Dale recently launched his own brand of Pimento Aromatic Bitters which he developed with renowned absinthe distiller Ted Breaux. Other talents:

Saloon singing and storytelling is another passion of Dale's; his highly entertaining one man show: ON THE TOWN; Bars, Speaks, & Legendary Saloons has been performed in dozens of cities around the country and overseas.


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