Master Mixologist Dale DeGroff, aka King Cocktail, developed his extraordinary techniques and talent tending bar at great establishments, most notably New York's famous Rainbow Room, where in the '80's, he pioneered a gourmet approach to recreating the great classic cocktails. DeGroff has since been credited with reinventing the bartending profession, setting off a cocktail revival that continues to flourish.

Winner of the James Beard Award for Wine & Spirits Professional and author of The Essential Cocktail and The Craft of the Cocktail (Random House), DeGroff is also a partner in the world renowned bar training program, Beverage Alcohol Resource and the founding President of The Museum of the American Cocktail located in New Orleans.

Dale recently launched his own brand of Pimento Aromatic Bitters- which he developed with renowned absinthe distiller Ted Breaux. Other talents: Dale is a saloon singer and storyteller at heart, so be sure to catch his one man show:
ON THE TOWN; A Tribute to Bars, Speaks, & Legendary Saloons! See Schedule.