About Dale DeGroff
Universally acknowledged as one of the world's premier mixologists, whose innovations have globally impacted
the industry, Dale DeGroff has been credited with reviving and reinventing the profession of mixology when he took command of the beverage program at the Rainbow Room in 1987. There he pioneered a gourmet approach to recreating the great classic cocktails, creating a cocktail renaissance that would soon spread around the world like wild fire.
DeGroff is the author of "The Essential Cocktail" winner of the 2009 Spirit Awards, and "The Craft of the Cocktail" winner of 2002 IACP Julia Child Award. (Both published by Random House). He has received many industry awards including: the 2009 James Beard Award for Outstanding Wine & Spirits Professional, the 2009 Lifetime Achievement Award from Nightclub & Bar Magazine, 2008 Tales of the Cocktail Helen David Lifetime Achievement Award, and the 2007 Cheers Beverage Industry Innovator of the Year. His frequent television appearances include Rachel Maddow show, Anthony Bourdain, Bobby Flay, Martha Stewart, B Smith, and numerous morning news shows.
Dale is a partner in the award-winning bar training program, Beverage Alcohol Resource (BAR), a partnership of six of the world's leading spirits and cocktails authorities who provide training and credentialing in distilled spirits and mixology.
Dale is also the founding president of The Museum of the American Cocktail, the first museum of its kind, housing an extraordinary exhibit in New Orleans and providing a monthly mixology series hosted by top mixologists from around the world.
Dale has worked with many spirits clients over the years, most notably, Pernod Ricard, Remy Cointreau, and Diageo, as well as other products he has helped to establish as main staples at every bar in America... Pom Wonderful, Oceanspray Cranberry Juice, Kold Draft Ice, Falernum, etc. DeGroff also
He provides consulting and staff training to world renowned hotel & restaurant properties including New York's Rainbow Room, Windows on the World, Marriott Hotels around the country (developed Bar Arts, abeverage program for the Marriott Corporation offered nationally and internationally) Match Bars in London, Borgata, Emeril's Delmonico, The St. Regis Hotel and Bemmelman's Bar- Ritz Carlton in NYC, Belvedere Hotel in Mykonos, Greece, HALLEKULANI Hotel in Honolulu, Merchant Hotel in Belfast, Intercontinental Hotels in Moscow, Kiev, and Prague.